If you want to enjoy full benefits from search engine optimization in the long run, opt for white-hat SEO techniques. These techniques are proven to yield high ROI and use time-tested methods to boost search engine rankings. In order to provide top-notch service, you should revitalize UX. If you don’t have the time to do it, hire a web designer. Your site should be easy to browse. This includes navigation and image optimization.
Link building
Link building is one of the staple techniques used by SEO experts to boost their websites’ SERP rankings. This practice has its roots in the classic Western, where good guys wore white Stetsons and bad guys wore black ones. It can be beneficial to your website’s page rank, but there are certain guidelines you should follow to avoid getting penalized by Google. To keep a clean link profile, you should avoid the following methods:
Image optimization
One of the best white-hat SEO techniques for generating organic traffic is image optimization. Images are not seen by search engines the same way humans do. That’s why it’s so important to add descriptive alt tags to your images. Google’s Image Search is the second most popular platform in the world, so optimizing your images for this platform can help your site rank higher in search engines. Listed below are some ways to do image optimization.
Keyword research
The best way to use keywords in a website is to conduct extensive keyword research before launching your campaign. This will help you identify popular search terms related to your website and reveal how many competitors there are for these keywords. It also allows you to incorporate those keywords into your content strategically. Search engines focus on keywords when they rank websites, and this means that you need to use them as effectively as possible. To be effective, you must focus on keyword research that is both organic and White Hat.
Content marketing
Creating content for Google can take some time. While this strategy has great potential for increasing website traffic, it isn’t foolproof. There are some common mistakes to avoid when trying to optimize your website for Google. First, you should research relevant topics. Another mistake is to duplicate content. This technique is considered black hat SEO and will be punished in search engine results. Content marketing should be fresh, unique, and published on a consistent basis.
Targeting people rather than search bots
There are two types of search engine optimization: White Hat SEO and Black Hat SEO. White Hat SEO adheres to Google’s base guidelines, while Black Hat SEO uses questionable techniques to achieve top rankings. While these techniques may be effective for a short period of time, they eventually have negative consequences for Google. Black Hat SEO, on the other hand, targets people. In order to get better rankings, you need to have quality content.
Future-proofing
When it comes to organic ranking, White Hat SEO is future-proofing your content. Relevant content is evergreen – it will continue to accumulate targeted views over time. By following the E-A-T guidelines, you will be less vulnerable to algorithm updates. The following are five benefits of White Hat SEO. These are just a few reasons to use it in 2018.
Safe from Google’s penalties
In terms of search engine optimization, White Hat SEO involves making changes to your website that will benefit your users. Google is always striving to provide the best possible results for its users, so using the best practices when optimizing your website will benefit your users. White Hat SEO tactics include improving user experience, publishing quality content, and improving the page load time. This type of SEO will help you generate higher traffic and improve your rankings.