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What is On-Page SEO?

On-Page SEO can be done in several different ways. You can automate Meta title and Meta description tags using a CMS that allows bulk updates. You can also use the CONCATENATE function in your CMS to create title and H1 tags automatically. The most thorough way of on-page SEO is to craft unique content and optimize its metadata. There are many different methods for this, but the most comprehensive is to craft individual metadata for each page.

Structured data

Structured data is code format that helps search engines better understand your content. When a person searches for chicken pot pie on Google, the search result will show a rich snippet with the recipe, nutritional information, and other details about the product. Rich snippets are visible on Google’s Search Gallery, but not all search results are created this way. Even though Google does create rich snippets with structured data, you cannot guarantee that your page will be picked up.

The use of structured data can increase your website’s CTR and click-through rate. It isn’t applicable for all websites, but you can still benefit from its use. Although structured data can be technical, it is relatively easy to implement and apply. You can start by reading a guide on Schema Markup. This will help you create structured data for your pages and implement it on your website.

Meta title tag

Developing a great title tag can boost your search engine ranking. It can be hard to decide what keywords to include in a Meta title tag because so much of SEO is about keyword phrasing. In order to maximize your click-through rate, try using action verbs or a value proposition. Also, consider how to improve the quality score of your website. The more positive reviews you get, the better.

When writing the meta title, use keyword-rich, descriptive copy. This will make your page look more professional to potential visitors. Remember, searchers will only see the first 160 characters of your meta title, so make sure your content is geared toward that audience. Emojis add a touch of emotion to snippets and can also help with the SEO ranking of your website. Although Google blocks spammy emojis from being displayed in the SERPs, you can use them in the title or meta description.

Page content

On-page SEO refers to the optimization of a website’s content to improve its ranking in SERPs. The process involves optimizing page content by using relevant keywords, ensuring the structure and quality of content, and avoiding keyword stuffing. Here are the three essentials to on-page SEO. These three elements should be present on every page of your website:

First, make sure to include a buyer persona. The buyer persona is a crucial tool in digital strategy, and it applies to on-page SEO. Most SEO optimizations are based on the algorithms of search engines, but content quality matters much more. Poor content will turn readers off. Developing a buyer persona is an excellent way to focus on your content. Once you’ve identified your persona, create content that reflects their characteristics.


Readability scores are vital to the success of your on-page SEO strategy. These scores measure the degree to which your copy is easily readable. Creating content with shorter sentences improves the Flesch-Kincaid reading level. A high Flesch-Kincaid score is the key to higher search rankings, and it will also keep your visitors on your site longer. To get the highest possible Readability score, use a combination of shorter sentences and transition words.

You can improve your readability score by incorporating descriptions, header tags, and subheads. These elements will help organize your content and let your audience know which sections of your content contain key information. Also, using header tags will improve your SEO score. Use header tags for a more consistent look and feel, and avoid keyword stuffing. Don’t use too many keywords, since Google’s algorithm measures these signals.


One of the most important aspects of on-page SEO is the use of keywords. Search engines are becoming more sophisticated, and they are able to extract meaning from word combinations, synonyms, and context. Relevancy is also becoming a significant factor in on-page SEO, so your content must match the intention of your visitors. Here are some guidelines to keep in mind:

Focus on the right keyword. Traditionally, search engine optimization has been driven by relevancy and authority. But if you want to make sure that your content is being indexed by search engines, you should focus on specific keywords that correspond to the types of searches people make online. The main goal of on-page SEO is to make sure that your content is ranking high for relevant keywords and target users’ intent. This increases your chances of reaching these users and boosting your online presence.